Men: Exude confidence, masculinity, authority, and power!

Wednesday, August 1, 2012
posted by Douglas Keene

Toupees and hair transplants are out. And comb-overs were always out. Now, the real man seen as having leadership potential shaves his head. Sure people will think you are [significantly] less attractive–but they will also think you are taller, stronger, older, more dominant and perhaps most importantly, more of a leader.

The research we are looking at today involved a set of three studies–all of which showed a power and dominance effect associated with “shorn scalps”. This is surprising as previous research has found balding men are rated less positively and have “diminished standing”. This research focused on men with shaved heads–as opposed to men slowly but inexorably losing hair.

When the first two studies found the men with shaved heads were seen as more dominant (and taller!), Mannes decided to directly compare reactions to the same man described a bit differently in the final experiment. Here is what participants were told about “John”:

“John is a white, non-Hispanic male, 35 years of age. He works in the health care sector and has a basic college education. He lives in the mid-west United States. He is 5’ 9″ tall, weighs 180 pounds, and has [a shaved head/thinning brown hair/thick brown hair].”

Then they were asked to rate “John” on various randomly ordered traits. You may be thinking this is a pretty thin description upon which to base trait ratings but the participants rose to the challenge. And you can probably guess how it all turned out.

John with a thick head of hair was seen as most confident and attractive.

John with the shaved head was rated the highest in dominance, masculinity, norm violation (ratings of normal–abnormal, proper–improper, and seemly–unseemly), leadership potential, and strength.

And John with the thinning hair sadly scored lowest on all ratings (except for norm violation).

You’re cute and confident with a full head of hair. You’re not seen as abnormal with thinning hair but not thought of much otherwise. And when you have a shaved head, you are dominant and tall and even more of a leader. The only real downside for men with shorn scalps is that they were perceived as significantly less attractive than men with thick and luxurious hair.

So it appears that you can improve perceptions of your leadership potential by, as the author puts it, “finishing what Mother Nature has started”. This may be the modern day equivalent of “when life gives you lemons, make lemonade”. The author explains the results in this way:

“In U.S. society, moreover, shaved heads are often found on men in traditionally masculine professions, so dominance may emerge through stereotypical associations with these figures.” 

As an aside, the author of this research (Albert Mannes) attended a military academy and has an MBA and a PhD and specializes in Organizational Behavior.  He is currently on faculty at Carnegie Mellon Tepper School of Business. You may be interested in knowing whether he sports a shaved head himself (of course he does!).

Mannes, Albert (2012). Shorn Scalps and Perceptions of Male Dominance. Social Psychological and Personality Science DOI: 10.1177/1948550612449490

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42 Responses to “Men: Exude confidence, masculinity, authority, and power!”

  1. @sruthykumar says:

    Men with shaved heads seen as having more leadership potential (vs. full head of hair or thinning hair). http://t.co/uG9aTPuA

  2. @danwash says:

    Good news bad news for us bald guys. Shaved head perceived as more dominant but less attractive. http://t.co/8ncaBDsi

  3. score one for me: “@bschuelke: I like Doug, but not enough to shave my head before next week’s trial. http://t.co/SZM8jakf”

  4. @bschuelke says:

    I like Doug, but not enough to shave my head before next week’s trial. http://t.co/j4X15tKR

  5. @Michael_Eld says:

    Nothing new to me RT @Ayooshaa: R men w/shaved heads seen as more dominant & having gr8-er leadership potential? http://t.co/48USekoa

  6. @Ayooshaa says:

    R men w/shaved heads seen as more dominant & having gr8-er leadership potential? http://t.co/p7hBDXHQ cc @jamescappleby

  7. @nickAtweets says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  8. RT @TheRealSJR: Research funded by Gillette ;) RT @ResearchDigest: Men w/ shaved heads seen as dominant & having leadership potential: http://t.co/Pvp0hIbv

  9. @TheRealSJR says:

    Research funded by Gillette ;) RT @ResearchDigest: Men w/ shaved heads seen as dominant & having leadership potential: http://t.co/Pvp0hIbv

  10. @MikeLowndes says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  11. @underdogdjr says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  12. “@ResearchDigest: Men w/ shaved heads seen as having more leadership potential (vs. full head of hair) http://t.co/xNbzXeRD” <Woohoo>

  13. @jgilbert42 says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  14. @kvl0 says:

    RT @fanseel: The benefits of evidence-based living: Men with shaved heads seen as more dominant & having more leadership potential – http://t.co/FDfJDif8

  15. @fanseel says:

    The benefits of evidence-based living: Men with shaved heads seen as more dominant & having more leadership potential – http://t.co/FDfJDif8

  16. @emilsit says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  17. @bgrundison says:

    Shaved heads and masculinity? http://t.co/q184piJE

  18. @coachpvg says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  19. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential : http://t.co/7M4yQh1E

  20. @_Kavi says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  21. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  22. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  23. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  24. @organizenow says:

    Research -Men shave your head: Exude confidence, masculinity, authority, and power! » http://t.co/4aR2jQp9 via @KeeneTrial #leadership

  25. @psychWork says:

    Want to be perceived as a leader? Men w/ shaved heads seen as more dominant & more leadership potential http://t.co/uKpb8Cdb @ResearchDigest

  26. Men w/ shaved heads seen as more dominant & having more leadership potential: http://t.co/iUBm3t5B via @ResearchDigest

  27. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  28. @DARE2dk says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  29. @adair_mark says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  30. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  31. @bpusability says:

    Men … want people to think you are taller, stronger, older, more dominant and more of a #leader? Here’s what to do: http://t.co/mooMuF1V

  32. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  33. @drbachenheimer @greggfesta Fascinating research: Shaved heads exude confidence, masculinity, authority, & power http://t.co/P6Ori1a4

  34. @MegPascoe says:

    RT @Psych_Writer: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/Ec7SI89e

  35. RT @Psych_Writer: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/Ec7SI89e

  36. @planMG says:

    Краят на косместото залесяване: гологлавите мъже се възприемат като лидери повече отколкото тези с нормална коса http://t.co/Bt1iPtJ7

  37. @dixy0 says:

    RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  38. RT @ResearchDigest: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  39. @pixe_l says:

    @ryanpwhittaker “Men w/ shaved heads are seen as more dominant & having more leadership potential http://t.co/j9HnduA3” :p

  40. @dwescott1 says:

    RT @Psych_Writer: Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/Ec7SI89e

  41. Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/89lMnRQI

  42. Men w/ shaved heads seen as more dominant & having more leadership potential (vs. full head of hair or thinning hair): http://t.co/Ec7SI89e

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