Simple Jury Persuasion: Pictures, Words or Pictures + Words?
“A picture is worth a thousand words”. Most of us think pictures are more persuasive than words. Recently I ran across a sentence in an article saying “it’s commonly believed that we remember 20% of what we hear and 80% of what we see”. Or something to that effect. I don’t know about you but read more
“Ethnic-sounding first names” and getting the job
Shuki. Soukias. Raheem. Samir. Jamal. Lakisha. Atholl. Tyronne. Magestic. Did you know that something as simple as a first name makes the difference between whether you even get the interview? Last weekend we were doing a focus group and one of the mock jurors had a very unique first name. One of a kind. She read more
“I guess what he said wasn’t that bad”
A while ago we did a focus group on a shockingly unethical healthcare provider targeting lower income zip codes for insurance fraud and the phrase “those Mexicans” came up in the deliberations. “That’s a good business model”, an older Caucasian woman said, “because those Mexicans will do whatever you tell them to do”. She seemed oblivious read more
Is there a relationship between age and ethnic prejudice?
As you have probably noticed, we read a lot of research here at The Jury Room. We are looking for nuggets of knowledge or pearls of wisdom we can apply to our day-to-day practice of litigation advocacy. If you’ve read our work on generations you likely already know there is a relationship between age and read more
Shooting the messenger: The intergroup sensitivity effect
We have likely all heard the saying “Don’t shoot the messenger”. According to new research, we are more likely to shoot that unlucky messenger when they are an outgroup rather than ingroup member. While that makes sense (sort of) it’s an intriguing article. And likely a depressing article for those who would like to promote read more


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